Tuesday, May 12, 2015

Ever thought of your brand as a religion? 

A brand is like a belief system. A good brand has an origin, a creation story that can and should be told in several different ways. Patrick Hanlon identifies the 7 key elements of a primal brand in his book "Primal branding: Create Zealots for Your Brand, Your Company, and Your Future":
1. Creation story
2. Creed
3. Icons
4. Rituals
5. Pagans
6. Sacred word
7. Leader
Orabrush decided to give that formula a try and was recently featured in Think With Google case study. Can you identify the 7 elements of primal branding in this video?

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